In my experience, we simply could not have accomplished our goals in such a limited time frame with Oracle or SAP. To accomplish that, we needed to shift to the Microsoft technology platform.
- Jason Rosenberg
Vice President of Information Technology and Application Development
Access MediQuip
According to Microsoft, XRM leverages Dynamics CRM as a flexible development framework that accelerates the creation of Line of Business (LOB) applications.

Dynamics xRM Overview

What is xRM?
xRM has opened the traditional view of CRM to encompass “everything”(x) Relationship Management. By leveraging the powerful .NET platform on which Dynamics CRM is built, we can now extend the entities that CRM encompasses such as customers/accounts, contacts, partners, vendors, services, etc.., and create entirely new solutions that integrate into existing line of business applications. The benefits associated with xRM include:

Condensing disparate systems/applications into a centralized solution that is more manageable by IT and provides a broader view across many business lines for business stake holders.
A solution that is built upon a single framework (.NET), allowing a single application development team to support it.
A common database from which a single version of the truth can be found regarding not only CRM related data, but other ERP data such as logistical, accounting and transactional data.
Rapid development framework (RDF). By leveraging the Microsoft Dynamics CRM framework (database, UI, workflow, reporting engine), a savvy user or business analyst can now accomplish what before would require a developer. In other words, RDF means reduced custom development is needed to achieve the end result.
End users of the XRM solution use the familiar look and feel of Microsoft applications to get their work done, reducing training and

XRM leverages the 80/20 rule: We achieve 80% of the business goals and requirements by leveraging the power of Dynamics CRM out of the box, then, build the remaining 20% of functionality utilizing .NET custom development.

Why Microsoft? In our opinion, Microsoft is the leader with regards to the XRM initiative, and has the framework in place from which to grow XRM solutions. The Microsoft .Net platform, Visual Studio, SQL Server, and SharePoint allow XRM solutions to be flexible and scalable, while taking advantage of an integrated system of applications, which allows a company to manage more without additional overhead.

Why Idea? Idea integration is a National Systems Integrator (NSI) Partner, MCS Partner, and a Microsoft Managed Partner in the Southwest, Southeast and South Central regions with 10 Microsoft Gold Certifications. Idea Dynamics Solutions, an Idea Integration Practice, is recognized by Microsoft as one of the premiere XRM Partners in the country.

Learn More About What Idea Dynamics Solutions XRM Can Do For Your Business

Dynamics xRM Overview

Idea Integration Divisions: